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2016-04-18

“Consumer Views on EVs-National Benchmark Report”




An interesting study entitled “Consumer Views on Plug-in Electric Vehicles – National Benchmark Report” was released by Mark Singer of late (National Renewable Energy Laboratory).
Data was captured in February 2015 from a 1,015-household sample, designed to be representative of the United States population.


Questions 10A and 10B : Willingness to consider purchasing PHEVs and EVs

If NREL study is right, then we should get a decent image of the market heading into this year.
The most important question was about whether respondents would consider or expect to purchase plug-in. The answer was yes for:
  • PHEV: 24%
  • BEV: 20%

Given that the U.S. plug-ins market share is currently below 1%, it is a positive sign that sales should go up as the plug-in product offerings both deepen and improve.
As to why consumers are interested in plug-ins, and why they are not:


Question 11: Reasons for considering PEVs


Question 12: Reasons for not considering PEVs

Majority of 56% respondents said that they expect 300 miles range form electric cars:


Question 14: Required EV range for purchase consideration

For free loading of the study : click here