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2016-05-13

PSA Peugeot Citroen and Dongfeng partner on electric cars




French carmaker PSA Peugeot Citroen and its Chinese partner Dongfeng Motors announced a partnership to jointly develop electric cars from 2019.

Building on their two-year-old partnership, the carmakers plan to design an electric version of the common technology platform they have been developing since April 2015.
“The future e-CMP (Common Modular Platform) … will speed up the worldwide development of both of our groups, while helping us to reach the strict carbon objective set for 2020,” PSA Chief Executive Carlos Tavares said in a statement.
This future electric platform (e-CMP) will deliver a worldwide offering of all-electric, high-performance B and C segment vehicles for the Peugeot, Citroen, DS and Dongfeng brands from 2019.
PSA Group and DFM also signed a framework Human Resources agreement designed to increase synergies to develop talent internationally.
In practical terms, the agreement will provide for temporary employee exchanges between operational teams in the fields of Research & Development, Marketing, Manufacturing, Finance and Human Resources. Best practices will also be shared in each area of HR to identify potential areas of cooperation.
The new “5A+” medium-term strategic plan is designed to make DPCA “an efficient car manufacturer, capable of providing its customers with comprehensive mobility solutions.”
The plan has three strategic focuses:

  • To significantly increase customer satisfaction with products and services, with the aim of moving into the top 3 ranking in the industry by 2018 and becoming No.1 in 2020.
  • Generate revenue in excess of RMB 100 billion ($15.4 billion) by 2020.
  • To ensure profitable, sustainable growth underpinned by productivity gains of 30% by 2020.