Electric cars would be a disruptive technology that would quickly take over the market — once enough people experienced them. This is a chart to show how previous disruptive technologies have evolved on the marketplace:
Growth often seems tame at the beginning, but as soon as a certain level of popular awareness is reached and the right price point is met.
As it turned out, that instant torque was the #1 reason electric cars were a disruptive technology and would dominate the auto market, It was actually the supreme convenience of electric cars that would be the #1 driver of large-scale EV adoption.
“What will drive the industry forward the most, the fastest?”
First of all, consistent with previous research, the largest number of respondents indicated that the “environmental benefit” of electric cars was their main reason for getting an EV.
However, many other respondents brought an EV home primarily because of their love for new tech, the financial savings, the fun instant torque, or other reasons.
Asking EV drivers what their 3 favorite things about driving electric were, we further identified love for the instant torque, the smooth and quiet drive, the convenience of home charging, and several other big user benefits