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2017-10-06

Jaguar Embraces Its Electric Future by Resurrecting Its Past




JAGUAR

Apologies to Elon, but the world has a new ruler when it comes to combining electric propulsion with beauty. Because this week, Jaguar Land Rover unveiled the E-type Zero, a battery-powered revival of the classic 1960s sports car that none other than Enzo Ferrari called the most beautiful car ever.
The sad news is that the car—which carries a 40-kWh battery pack, offers a range of 170 miles, and goes from a standstill to 60 mph in 5.5 seconds—is just a concept, rendering those specs meaningless. Jag says it will “investigate bringing this concept to market,” but whatever it decides, it’s guilty of a bait and switch here.
For the automaker (and, ahem, the journalist), the shiver-inducing thought of an electric historical classic offers a tidy segue into news of Jaguar Land Rover’s future: The automaker also announced this week that by 2020, it will offer an electric or hybrid variant of every model it makes. The shift will start next year, when the Jaguar’s first fully electric SUV, the I-Pace, goes on sale.