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2017-09-23

Electrified BMW M Coming Soon




BMW M3, And it’s closer than you think

Some diehard BMW fans might think the idea of giving an M model an electric boost is sacrilegious, but the truth of the matter is, most plug-in hybrid cars are sold with the M Sport package. The interesting reveal was made by the company’s head of product management, Alexander Kotouc, in an interview with CarAdvice at the Australian launch of the 530e iPerformance this Summer.
He went on to specify this goes to show customers are already eager to hop on the partially electric bandwagon kitted with the sporty bits offered by the optional pack. Extrapolating, all of the sudden the idea of an electrified full-on M car doesn’t seem so crazy. Not only that, but it might happen sooner than you think as Kotouc hinted during the interview something along the lines of an “iM” car (no, not a Scion) is not far-off.
When an electrified M car will eventually arrive, be it a hybrid or a pure EV, it will still say true to BMW’s “Ultimate Driving Machine” tagline:
“I promise you one thing, BMW will bring [EVs] that have equal kind of acceleration that makes it a BMW, and you can take it through corners on a racetrack and it will behave like a BMW